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Understanding Media Economics

Understanding Media Economics PDF

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Author: Gillian Doyle
Publisher: SAGE
ISBN: 141293186X
Size: 64.63 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 184
View: 5510


`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

Handbook Of Media Economics

Handbook of Media Economics PDF

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Author: Simon P. Anderson
Publisher: Elsevier
ISBN: 0444636951
Size: 60.33 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 796
View: 1507


Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Media Economics

Media Economics PDF

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Author: Alan B. Albarran
Publisher: Wiley-Blackwell
ISBN: 9780813821245
Size: 19.88 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 256
View: 7374



Handbook Of Media Economics

Handbook of Media Economics PDF

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Author: Simon P. Anderson
Publisher: North Holland
ISBN: 9780444636850
Size: 23.60 MB
Format: PDF, ePub, Mobi
Category : Mass media
Languages : en
Pages : 256
View: 7235


Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Understanding Media Economics

Understanding Media Economics PDF

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Author: Gillian Doyle
Publisher: SAGE
ISBN: 9780761968757
Size: 33.88 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 184
View: 6849


Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

Media Economics

Media Economics PDF

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Author: Stuart Cunningham
Publisher: Macmillan International Higher Education
ISBN: 1137516070
Size: 63.99 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 192
View: 5737


Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms. In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.

Understanding Media Economics

Understanding Media Economics PDF

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Author: Gillian Doyle
Publisher: SAGE Publications Limited
ISBN: 1446281477
Size: 23.24 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 232
View: 6457


"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.

Understanding Media Economics

Understanding Media Economics PDF

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Author: Gillian Doyle
Publisher: SAGE Publications Limited
ISBN: 9780761968740
Size: 79.49 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 184
View: 1410


Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

Media Economics

Media Economics PDF

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Author: Colin Hoskins
Publisher: SAGE Publications
ISBN: 1506319866
Size: 58.54 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 368
View: 5295


Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.

Die Magischen Kan Le

Die magischen Kan  le PDF

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Author: Marshall McLuhan
Publisher:
ISBN: 9783430164047
Size: 44.70 MB
Format: PDF, Kindle
Category : Communication
Languages : de
Pages : 407
View: 7710


Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.

Gute Konomie F R Harte Zeiten

Gute   konomie f  r harte Zeiten PDF

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Author: Esther Duflo
Publisher: Verlagsgruppe Random House GmbH
ISBN: 3641251524
Size: 74.29 MB
Format: PDF, Mobi
Category : Social Science
Languages : de
Pages : 560
View: 3848


Wirtschaftsnobelpreis 2019 und Deutscher Wirtschaftsbuchpreis 2020! Zwei preisgekrönte Ökonomen über Versagen und Verantwortung der Wirtschaftswissenschaftler Ungleichheit, Armut, Migration, freier Handel, Wirtschaftswachstum und Umweltfragen sind die Probleme, die weltweit täglich die Schlagzeilen beherrschen. Hierzu wären Wissen und Rat von Wirtschaftswissenschaftlern dringend gefragt. Die für ihre bahnbrechenden Arbeiten zur Armutsforschung bekannten Ökonomen Esther Duflo und Abhijit Banerjee halten in diesem Buch ihren Kollegen provokant den Spiegel vor: Katastrophale Krisen wie die Lehman-Pleite haben sie verschlafen, oft verstellen ideologische Vorbehalte den Blick, und bei Streitthemen wie dem Euro haben sie sich gescheut, unbequeme Wahrheiten auszusprechen. Duflo und Banerjee zeigen anschaulich, was gute Ökonomie stattdessen zur Lösung der dringenden Weltprobleme beitragen kann.

Understanding Media Economics

                                               Understanding Media Economics PDF

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Author: جيليان دويل
Publisher: Al Manhal
ISBN:
Size: 15.32 MB
Format: PDF, Docs
Category : Social Science
Languages : ar
Pages : 253
View: 3662


``على الرغم من الهيمنة التقليدية لعلم الاجتماع والعلوم السياسية في دراسات الإعلام والاتصالات، فإن الاهتمام بالجوانب الاقتصادية للإعلام قد تنامي بشكل كبير في السنوات الأخيرة. وأحد العوامل الهامة وراء أهمية الاقتصاد ما يسمى بالثورة الرقمية وتأثيرها في إعادة تشكيل الأعمال وتوفير المحتوى عبر وسائل الإعلام بينما، في نفس الوقت، تخلق تحديات جديدة لصناع السياسة. ساعدت الرقمنة في دفع القضايا الاقتصادية. على سبيل المثال، القضايا التي تتعلق بتأثير التقارب، واستغلال الحقوق الرقمية، ودعم إنتاج المحتوى، والمنافسة العالمية والتجارة الدولية - أكثر من أي وقت مضى بقوة على جدول أعمال الدراسات المتعلقة بالإعلام والاتصالات. وكما نمى تطبيق المفاهيم والنظريات الاقتصادية في جميع جوانب الإعلام في انتشاره ومكانته في السنوات الأخيرة، كذلك أيضاً ازدادت الحاجة إلى نصوص مناسبة لدعم التعليم والتعلم في هذا المجال. كان هذا هو الإلهام وراء الطبعة الأولى من كتاب ````فهم اقتصاديات الإعلام```` التي صدرت عام 2002. ولكن، العقد الذي انقضى منذ ذلك الحين كان وقتاً لتغير كبير و، إلى حد ما، اضطرابات في صناعات وأسواق وسائل الإعلام. تكنولوجيات جديدة، وسلوكيات استهلاك متغيرة ومنافسة أكبر كان لها تأثير كبير على مؤسسات واقتصاديات وسائل الإعلام وهذا خلق الحاجة إلى أسلوب تحليلي جديد للقضايا والموضوعات، في العصر الرقمي، الهامة لفهم اقتصاديات وسائل الإعلام المعاصرة. ``

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