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Understanding Media Convergence

Understanding Media Convergence PDF

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Author: August E. Grant
Publisher: Oxford University Press, USA
ISBN:
Size: 39.71 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 310
View: 4839


Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. The present book outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject.

Understanding Media Today

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Author: Matteo Ciastellardi
Publisher: Editorial UOC
ISBN: 8493880256
Size: 27.61 MB
Format: PDF, ePub, Mobi
Category : Social Science
Languages : en
Pages : 183
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Media Convergence And The Development Strategies Of Radio And Television In China

Media Convergence and the Development Strategies of Radio and Television in China PDF

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Author: Peng Duan
Publisher: Springer Nature
ISBN: 9813341491
Size: 63.35 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 166
View: 5224


This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

Media Convergence And Deconvergence

Media Convergence and Deconvergence PDF

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Author: Sergio Sparviero
Publisher: Springer
ISBN: 3319512897
Size: 66.58 MB
Format: PDF
Category : Social Science
Languages : en
Pages : 341
View: 2062


This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com

Transmedia Storytelling And The New Era Of Media Convergence In Higher Education

Transmedia Storytelling and the New Era of Media Convergence in Higher Education PDF

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Author: Stavroula Kalogeras
Publisher: Springer
ISBN: 1137388374
Size: 44.79 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 257
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Stories, whether they are fact or fiction, popular or not, are a proven method of pedagogy. In the age of media convergence and with the advancement of technology, stories have morphed into new forms; however, their core purpose remains the same, which is to pass on knowledge and information. The internet, with its inherent interactivity, and story, with its inherent capacity to engage, can lead to innovative and transformative learning experiences in media-rich environments. This book focuses on web-based Transmedia Storytelling Edutainment (TmSE) as an andragogical practice in higher education. Story is at the forefront of this investigation because narrative is the basis for developing entertainment media franchise that can be incorporated into pedagogical practice. The propulsion of this analysis consists of practice-based research through narrative inquiry and an e-module case study presented on multimedia storytelling in the classroom. A Transmedia Storytelling Framework is provided for creating screenplays for cross-media projects and for analyzing their appropriateness in education. Additionally, a hypertext screenplay, which allowed students to dig deeper into the story word and to build more knowledge, is evaluated for its use in higher education. Since screenplays are by nature writing for the screen, it is believed that the more visual the input, the more likely it is to be memorized and recalled. A link to The Goddess Within screenplay is available for download on the right hand side of this page.

International Journal Of Mcluhan Studies

International Journal of McLuhan Studies PDF

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Author: Matteo Ciastellardi
Publisher: Editorial UOC
ISBN: 8493880264
Size: 58.98 MB
Format: PDF, Kindle
Category : Science
Languages : en
Pages : 188
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Understanding Media, Today. McLuhan in the Era of Convergence Culture

Understanding New Media

Understanding New Media PDF

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Author: Robert K. Logan
Publisher: Peter Lang
ISBN: 9781433111266
Size: 67.16 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 389
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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.

Media And Convergence Management

Media and Convergence Management PDF

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Author: Sandra Diehl
Publisher: Springer Science & Business Media
ISBN: 3642361633
Size: 16.97 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 376
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Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

Promotional Culture And Convergence

Promotional Culture and Convergence PDF

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Author: Helen Powell
Publisher: Routledge
ISBN: 1136474374
Size: 43.12 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 256
View: 1660


The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.

Medien Erz Hlen Gesellschaft

Medien  Erz  hlen  Gesellschaft  PDF

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Author: Karl Nikolaus Renner
Publisher: Walter de Gruyter
ISBN: 3110264544
Size: 66.45 MB
Format: PDF, ePub, Docs
Category : Social Science
Languages : de
Pages : 355
View: 6522


Media convergence offers new opportunities to create and influence media content. This leads to numerous new forms of transmedia storytelling. They are the subject of this volume which contains contributions from experts of literary and cultural studies, of theatre and media studies, of ethnology and journalism.

Media Convergence

Media Convergence PDF

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Author: Great Britain: Parliament: House of Lords: Select Committee on Communications
Publisher: The Stationery Office
ISBN: 9780108550584
Size: 47.11 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 70
View: 3643


The report Media Convergence (HL 154) suggests that recent discussions on media regulation have tended to miss the bigger picture, and vital issues have largely been left out of the debate. Media convergence includes: newspapers which are no longer just printed on paper, but also have websites with up-to-the-minute information, including videos that look like TV; broadcasters who beam signals to TV aerials or satellite dishes, but also have websites carrying articles which can look more like a printed page; and TV programs that can be viewed whenever is most convenient for the viewer. The Committee believes that these changes in convergence are profound and that the exisitng regulatory framework is inadequate. Recommendations for a new regulatory framework for media convergence include: (i) that the Government must ensure that forthcoming legislation is drafted in such a way as

Youth And Media

Youth and Media PDF

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Author: Andy Ruddock
Publisher: SAGE
ISBN: 1848600925
Size: 14.89 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 232
View: 6055


A fascinating student introduction to the popular subject of how the media influence young people. Covering all the key topics and full of international case studies, it will be adopted on courses on youth media and youth culture across media studies, cultural studies and sociology.

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