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Understanding Media

Understanding Media PDF

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Author: Marshall McLuhan
Publisher: New York : McGraw-Hill
ISBN:
Size: 28.63 MB
Format: PDF, ePub, Mobi
Category : Communication
Languages : en
Pages : 359
View: 2119


McLuhan's view of a media-sculpted society of the future.

Media Now Understanding Media Culture And Technology

Media Now  Understanding Media  Culture  and Technology PDF

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Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 1305533852
Size: 50.54 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 640
View: 1658


Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Die Magischen Kan Le

Die magischen Kan  le PDF

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Author: Marshall McLuhan
Publisher:
ISBN: 9783430164047
Size: 27.83 MB
Format: PDF, Kindle
Category : Communication
Languages : de
Pages : 407
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Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.

Understanding Media Cultures

Understanding Media Cultures PDF

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Author: Nick Stevenson
Publisher: SAGE
ISBN: 9780761973638
Size: 41.30 MB
Format: PDF, ePub, Docs
Category : Social Science
Languages : en
Pages : 255
View: 4288


The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.

Understanding Media Economics

Understanding Media Economics PDF

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Author: Gillian Doyle
Publisher: SAGE
ISBN: 9780761968757
Size: 77.72 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 184
View: 5808


Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

Understanding Media Today

Understanding Media  Today PDF

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Author: Matteo Ciastellardi
Publisher: Editorial UOC
ISBN: 8493880256
Size: 41.58 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 183
View: 7125



Understanding Media Economics

Understanding Media Economics PDF

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Author: Gillian Doyle
Publisher: SAGE Publications Limited
ISBN: 1446281477
Size: 46.60 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 232
View: 1253


"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.

Understanding Media Policies

Understanding Media Policies PDF

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Author: E. Psychogiopoulou
Publisher: Springer
ISBN: 1137035285
Size: 70.73 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 284
View: 4532


Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated and identifies the factors that exert an influence throughout the process.

Understanding Media Semiotics

Understanding Media Semiotics PDF

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Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 1350064181
Size: 26.73 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 312
View: 303


Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Understanding Media Ethics

Understanding Media Ethics PDF

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Author: David Horner
Publisher: SAGE
ISBN: 1473911680
Size: 18.93 MB
Format: PDF, ePub, Docs
Category : Law
Languages : en
Pages : 272
View: 5699


Our new media landscape of social networking, blogging, and interactivity has forever changed how media content is produced and distributed. Choices about how to gather, evaluate and publish information are ever more complex. This blurring of boundaries between general public values and the values of media professionals has made media ethics an essential issue for media professionals, but also demonstrates how it must be intrinsically part of the wider public conversation. This book teaches students to navigate ethical questions in a digital society and apply ethical concepts and guidelines to their own practice. Using case studies, judgement call boxes and further reading, Understanding Media Ethics clarifies the moral concepts in media contexts, and enables students to apply them to practical decision making through real-life worked examples. Covering key topics such as media freedoms, censorship, privacy, standards, taste, regulation, codes of practice and the ethics of representation, this is an essential guide for students in journalism, media, communication and public relations.

Understanding Media Habits

Understanding Media Habits PDF

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Author: Ryan Lange
Publisher:
ISBN:
Size: 25.34 MB
Format: PDF, Kindle
Category : Habit
Languages : en
Pages : 304
View: 4918



Understanding Media Culture

Understanding Media Culture PDF

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Author: Jostein Gripsrud
Publisher: Bloomsbury Publishing
ISBN: 1849663769
Size: 19.66 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 336
View: 5685


The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.

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