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The Marketing Gurus

The Marketing Gurus PDF

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Author: Chris Murray
Publisher: Atlantic Books Ltd
ISBN: 1786490056
Size: 28.81 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 123
View: 2049


This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The featured books include: Crossing the Chasm by Geoffrey Moore The Popcorn Report by Faith Popcorn The Anatomy of Buzz by Emanuel Rosen Purple Cow by Seth Godin Relationship Marketing by Regis McKenna Don't Think Pink by Lisa Johnson and Andrea Learned Renovate Before you Innovate by Sergio Zyman The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.

The Marketing Gurus

The Marketing Gurus PDF

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Author: Chris Murray (B.A.)
Publisher:
ISBN:
Size: 46.48 MB
Format: PDF, Docs
Category : Marketing
Languages : en
Pages : 290
View: 5185


The definitive guide to the crucial classics of marketing. The Marketing Gurus provides insightful summaries of the seventeen most influential marketing books ever written.

Online Marketing Heroes

Online Marketing Heroes PDF

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Author: Michael Miller
Publisher: John Wiley & Sons
ISBN: 0470242043
Size: 59.11 MB
Format: PDF, ePub
Category : Computers
Languages : en
Pages : 336
View: 4839



The Marketing Snitch

The Marketing Snitch PDF

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Author: Anonymous Snitch
Publisher:
ISBN: 9781699022405
Size: 31.29 MB
Format: PDF
Category :
Languages : en
Pages : 57
View: 4736


You are being lied to! Marketing Gurus Don't Want You to Read This Book! I wrote this book as a warning to marketing rookies and veterans looking to make money on the internet. I want to warn you about getting caught up and spending money on books, audio recordings, webinars, seminars, workshops, stats, advertising, promoting and still not making any money. You keep searching because you believe in yourself. You won't and can't quit, but you know time is passing you by and you still aren't making any cash. You've been attracted to various shiny objects and now your bank account is close to zero. What do I suggest? Marketing! The key is to understand what marketing really is and why you need it. Already, more than 57,000+ internet marketers in the USA alone - rookies and pros alike - have been tricked, fooled and are being charged thousands and maybe millions of dollars for bogus marketing information! Don't be gullible read this book!

Online Marketing For Non Gurus

Online Marketing for Non Gurus PDF

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Author: Ram Gupta
Publisher:
ISBN: 9781719476805
Size: 11.55 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages : 364
View: 4961


When reading about digital marketing, you often bump into this word 'guru'. Digital guru, marketing guru, online marketing guru - these terms are bandied around quite commonly and are used to describe people who seem to know the ins and outs of digital marketing. Much like the Indian gurus (spiritual leaders), they hold the secrets that unlock online success, and they're willing to share them with you - for a price, of course. Enigmatic as these marketing gurus might sound, in my experience there's very little that is mysterious about digital marketing. I transitioned to online marketing about two decades ago, and I've come to realize that like everything else, it's about practice and application, and, above all, constant learning. But, I warn you - it's not as easy as it sounds. Digital marketing is a dynamic world and it has a habit of changing overnight. One new social media platform can reshape the marketing scene, one trend can 'break the Internet' as the saying goes, and one update can affect your website's ranking and push it to the back of beyond pages of search engine rankings. Learning is key. So is keeping yourself constantly updated about the developments happening within the industry. And that's why, in the spirit of sharing the knowledge I have gathered in these years, I've put together articles on digital marketing and compiled them into a book. These little tips and tricks explained in quick, short articles have worked wonders for my business and I am confident they'll be useful to you too. From blogging and social media marketing to Internet marketing and affiliate marketing, I've tried to cover a wide range of topics in this bookDon't get me wrong, I am not claiming to know it all, but I am saying that I have learned a lot. It's only through sheer hard work and perseverance that I have managed to overcome my initial hesitation towards technology and harness its potential for my benefit. I wish to extend the same advantage to you and hope that you'll find this book a valuable addition to your library. And your online marketing efforts. All the best!

Bss Faqs On Marketing

BSS  FAQs on Marketing PDF

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Author: Phillip Kotler
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814408689
Size: 38.94 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 192
View: 1454


FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today? • What skills do marketing managers need to be successful? • What metrics can companies use to judge marketing performance? • How are globalization and new technology affecting the role of marketing? • What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.

Marketing Genius

Marketing Genius PDF

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Author: Peter Fisk
Publisher: John Wiley & Sons
ISBN: 190729340X
Size: 26.39 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 498
View: 364


The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society

The Marketing Guru Capitalism For Dummies And How To Get Yours

The Marketing Guru  Capitalism for Dummies and How to Get Yours PDF

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Author: Carrington Davis
Publisher: CreateSpace
ISBN: 9781470053499
Size: 57.36 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 150
View: 2661


The Marketing Guru is a pocket aid on Marketing and Economics that is something fun and easy to read, for students, entrepreneurs and organization managers who have an entry level understanding of Marketing. It's for people who want to learn how all this came about and how to make it usable. I was inspired when I was teaching college and needed something to complement textbooks for students who were grabbing the mechanics of Marketing but not its essence, the ability to understand how to feel for the need in the marketplace and the methods to satisfy demand. There is a touch of the intuitive involved as well. With a little understanding of the free-market system, what it is and how it works, Entrepreneurs begin to see a market for what it is. Entrepreneurs have a reference and perspective for success. This is a valuable foundation to have. In this new world of technologically-driven personal global communications, the introduction of new ways to link people, groups of people, and organizations creates new markets. This is a short and composite approach to the subject. One reviewer said, "Your approach is refreshing as it differs from the typical academic and "scientific" approach. "I think the book is great." I hope you agree.

Enterprise Marketing Management

Enterprise Marketing Management PDF

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Author: Dave Sutton
Publisher: John Wiley & Sons
ISBN: 9780471480860
Size: 27.84 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 224
View: 5357


A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Internet Marketing

Internet Marketing PDF

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Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273717409
Size: 11.15 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 702
View: 1587


""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

The Marketing Guru Ca Presents

The Marketing Guru ca Presents PDF

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Author: Don Curtis
Publisher: CreateSpace
ISBN: 9781495952425
Size: 76.18 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 122
View: 7601


TheMarketingGuru.ca Presents...an easy step-by-step process to writing marketing, strategic, and business plans: Writing your Marketing Plan Developing your Strategic Plan Writing your Business Plan These documents follow a simple question and answer format that make plan writing easy and quick. You won't find this approach in any text book -- they are the result of having written literally hundreds of plans. Bonus: Brand Profile Planner Outlines the Definitions and Laws of Branding in a Q&A format to help you define and refine your brand and its positioning. Focus Focus The number one reason for business and senior executive failure is lack of focus. This guide will show you how to focus on those tasks that must be started and completed on time. 117 pages of marketing insight and know-how!"

The Digital Marketer

The Digital Marketer PDF

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Author: Larry Weber
Publisher: John Wiley & Sons
ISBN: 1118760816
Size: 57.25 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 368
View: 2385


Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

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