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Handbook Of Research On Technology Applications For Effective Customer Engagement

Handbook of Research on Technology Applications for Effective Customer Engagement PDF

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Author: Mohd Suki, Norazah
Publisher: IGI Global
ISBN: 179984773X
Size: 48.20 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 391
View: 7259


In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer PDF

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Author: Dadwal, Sumesh Singh
Publisher: IGI Global
ISBN: 1799801330
Size: 64.90 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 532
View: 5648


Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Insights Innovation And Analytics For Optimal Customer Engagement

Insights  Innovation  and Analytics for Optimal Customer Engagement PDF

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Author: Nagaraj, Samala
Publisher: IGI Global
ISBN: 1799839206
Size: 28.67 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 334
View: 5210


Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Handbook Of Research On The Evolution Of It And The Rise Of E Society

Handbook of Research on the Evolution of IT and the Rise of E Society PDF

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Author: Habib, Maki
Publisher: IGI Global
ISBN: 1522572155
Size: 38.62 MB
Format: PDF, ePub
Category : Computers
Languages : en
Pages : 602
View: 7737


Rapid advancement in information and communication technologies have led to interconnected and predominately online interactions in the current era. It is crucial for current organizations to adapt and integrate internet technologies to increase flexibility, effective services, and competitiveness. The Handbook of Research on the Evolution of IT and the Rise of E-Society is a pivotal reference source that provides vital research on the application of embedded and connected technology and its role in modern society. While highlighting topics such as information privacy, knowledge management, and social media, this publication explores the development and cultivation of e-community in organizations, as well as the methods of addressing interpersonal facilitation, user-friendly design, and mobile accessibility. This book is ideally designed for program developers, computer engineers, managers, business professionals, researchers, and graduate-level students seeking current research on the adoption and efficient usage, formation, and maintenance of internet and communication technology interaction.

Handbook Of Research On The Role Of Human Factors In It Project Management

Handbook of Research on the Role of Human Factors in IT Project Management PDF

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Author: Misra, Sanjay
Publisher: IGI Global
ISBN: 1799812804
Size: 63.13 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 616
View: 5068


The role humans play in the field of information technology continues to hold relevance even with the industry’s rapid growth. People contribute heavily to the physical, cognitive, and organizational domain of computing, yet there is a lack of exploration into this phenomenon. Humanoid aspects of technology require extensive research in order to avoid marginalization and insufficient data. The Handbook of Research on the Role of Human Factors in IT Project Management is a collection of innovative research on the methods and applications of the task of human characteristics in the design and development of new technology. While highlighting topics including digitalization, risk management, and task analysis, this book is ideally designed for IT professionals, managers, support executives, project managers, managing directors, academicians, researchers, and students seeking current research on the dynamics of human influence in technological projects.

The Challenger Sale

The Challenger Sale PDF

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Author: Matthew Dixon
Publisher: Redline Wirtschaft
ISBN: 3962671641
Size: 58.17 MB
Format: PDF, ePub
Category : Business & Economics
Languages : de
Pages : 288
View: 3348


Gibt es ein Rezept für Verkaufserfolg? Die meisten Führungskräfte im Vertrieb verweisen hier zuerst auf eine gute Kundenbeziehung – und sie liegen falsch damit. Die besten Verkäufer versuchen nicht nur einfach eine gute Beziehung zu ihren Kunden aufzubauen – sie stellen primär die Denkweisen und Überzeugungen ihrer Kunden in Frage. Basierend auf einer umfassenden Studie mit mehreren tausend Vertriebsmitarbeitern in unterschiedlichen Branchen und Ländern, zeigt The Challenger Sale, dass das klassische vertriebliche Vorgehen mit dem Aufbau von Beziehungen immer weniger funktioniert, je komplexer die Lösungen sind. Doch wie unterscheiden sich Fertigkeiten, Verhaltensweisen, Wissen und Einstellung der Spitzenverkäufer vom Durchschnitt? Die Studie zeigt deutlich, dass die Verhaltensweisen, die den Challenger so erfolgreich machen, replizierbar und strukturiert vermittelbar sind. Die Autoren erklären, wie fast jeder Verkäufer, ausgestattet mit den richtigen Werkzeugen, diesen Ansatz erfolgreich umsetzen kann und so höhere Kundenbindung und letztendlich mehr Wachstum generiert. Das Buch ist eine Quelle der Inspiration und hilft dem Leser, sein Profil als Vertriebler zu analysieren und gezielt zu verändern, um am Ende kreativer und besser zu sein.

Handbook Of Internal Accounting Controls

Handbook of Internal Accounting Controls PDF

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Author: Wanda A. Wallace
Publisher: Prentice Hall
ISBN:
Size: 75.44 MB
Format: PDF, Mobi
Category : Auditing, Internal.
Languages : en
Pages : 1068
View: 6842


This is a practical what-to-do and how-to-do-it approach to establishing, operating and maintaining the corporate internal accounting function.

Proposals For Safeguarding Good Scientific Practice

Proposals for safeguarding good scientific practice PDF

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Author: Deutsche Forschungsgemeinschaft
Publisher: Vch Verlagsgesellschaft Mbh
ISBN: 9783527272129
Size: 77.65 MB
Format: PDF, Docs
Category : Science
Languages : en
Pages : 85
View: 1145


A case of scientific misconduct that was widely discussed in public both in Germany and abroad has led the Executive Board of the Deutsche Forschungsgemeinschaft to appoint an international commission to explore causes of dishonesty in science systems to discuss preventive measures to examine the existing mechanisms of professional self regulation in science and to make recommendations on how to safeguard them. As a result of its deliberations, the commission puts forward the recommendations covered in this book. The accompanying justification and commentary contain suggestions for their implementation. They are followed by a short overview of the problems in the scientific system discussed by the commission, and of institutional regulations in other countries which were helpful for drawing up these recommendations.

Library Information Science Abstracts

Library   Information Science Abstracts PDF

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Author:
Publisher:
ISBN:
Size: 26.95 MB
Format: PDF, ePub, Docs
Category : Information science
Languages : en
Pages :
View: 3487



Big Data Work

big data   work PDF

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Author: Thomas H. Davenport
Publisher: Vahlen
ISBN: 3800648156
Size: 28.21 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : de
Pages : 214
View: 6419


Big Data in Unternehmen. Dieses neue Buch gibt Managern ein umfassendes Verständnis dafür, welche Bedeutung Big Data für Unternehmen zukünftig haben wird und wie Big Data tatsächlich genutzt werden kann. Am Ende jedes Kapitels aktivieren Fragen, selbst nach Lösungen für eine erfolgreiche Implementierung und Nutzung von Big Data im eigenen Unternehmen zu suchen. Die Schwerpunkte - Warum Big Data für Sie und Ihr Unternehmen wichtig ist - Wie Big Data Ihre Arbeit, Ihr Unternehmen und Ihre Branche verändern - - wird - Entwicklung einer Big Data-Strategie - Der menschliche Aspekt von Big Data - Technologien für Big Data - Wie Sie erfolgreich mit Big Data arbeiten - Was Sie von Start-ups und Online-Unternehmen lernen können - Was Sie von großen Unternehmen lernen können: Big Data und Analytics 3.0 Der Experte Thomas H. Davenport ist Professor für Informationstechnologie und -management am Babson College und Forschungswissenschaftler am MIT Center for Digital Business. Zudem ist er Mitbegründer und Forschungsdirektor am International Institute for Analytics und Senior Berater von Deloitte Analytics.

Associations Publications In Print

Associations  Publications in Print PDF

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Author:
Publisher:
ISBN:
Size: 67.10 MB
Format: PDF
Category : Associations, institutions, etc
Languages : en
Pages :
View: 1250


1981- in 2 v.: v.1, Subject index; v.2, Title index, Publisher/title index, Association name index, Acronym index, Key to publishers' and distributors' abbreviations.

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