1 Read eBook for: global political campaigning [PDF]

Global Political Campaigning

Global Political Campaigning PDF

Get This Book

Author: Fritz Plasser
Publisher: Greenwood Publishing Group
ISBN: 9780275974640
Size: 47.44 MB
Format: PDF
Category : Political Science
Languages : un
Pages : 400
View: 1630


Plasser provides a comparative contextual analysis of recent changes of campaign practices from a worldwide perspective. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies.

Routledge Handbook Of Political Management

Routledge Handbook of Political Management PDF

Get This Book

Author: Dennis W. Johnson
Publisher: Routledge
ISBN: 1135897492
Size: 50.69 MB
Format: PDF, Kindle
Category : Language Arts & Disciplines
Languages : en
Pages : 656
View: 5902


The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

The Sage Handbook Of Political Communication

The SAGE Handbook of Political Communication PDF

Get This Book

Author: Holli A Semetko
Publisher: SAGE
ISBN: 1473971209
Size: 60.95 MB
Format: PDF, Kindle
Category : Political Science
Languages : un
Pages : 544
View: 4941


This authoritative and comprehensive survey of political communication draws together a team of the world's leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.

American Review Of Politics

American Review of Politics PDF

Get This Book

Author:
Publisher:
ISBN:
Size: 72.23 MB
Format: PDF, ePub, Docs
Category : Southern States
Languages : en
Pages :
View: 1629



Politische Vierteljahresschrift

Politische Vierteljahresschrift PDF

Get This Book

Author:
Publisher:
ISBN:
Size: 76.23 MB
Format: PDF, Kindle
Category : Political science
Languages : de
Pages :
View: 6385



Global Political Marketing

Global Political Marketing PDF

Get This Book

Author: Jennifer Lees-Marshment
Publisher:
ISBN: 9780415500463
Size: 47.20 MB
Format: PDF, Kindle
Category : Political Science
Languages : un
Pages : 302
View: 1511


There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members' input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Global Electioneering

Global Electioneering PDF

Get This Book

Author: Gerald Sussman
Publisher: Rowman & Littlefield Pub Incorporated
ISBN:
Size: 23.92 MB
Format: PDF
Category : Political Science
Languages : un
Pages : 263
View: 6796


Global Electioneering explores American-style political consulting and its spread to countries throughout the world, emphasizing the roles of communication and technology. Gerald Sussman challenges the common belief that American influence abroad is due strictly to the professionalization of politics and asserts that it is instead affected by economics, industry, and the organizational power of new communication technology.

Wechselwahlen

Wechselwahlen PDF

Get This Book

Author: Fritz Plasser
Publisher: facultas.wuv / maudrich
ISBN:
Size: 46.75 MB
Format: PDF, ePub, Mobi
Category : Austria
Languages : de
Pages : 330
View: 5829



Wer Spinnt Denn Da

Wer spinnt denn da  PDF

Get This Book

Author: Christian Mihr
Publisher: LIT Verlag Münster
ISBN:
Size: 62.27 MB
Format: PDF
Category : Contracting out
Languages : de
Pages : 172
View: 5154



Campaign Craft

Campaign Craft PDF

Get This Book

Author: Daniel M. Shea
Publisher: Praeger
ISBN:
Size: 54.50 MB
Format: PDF
Category : Political Science
Languages : en
Pages : 235
View: 6168


Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques.

Non Party Actors In Electoral Politics

Non party Actors in Electoral Politics PDF

Get This Book

Author: David M. Farrell
Publisher: Nomos Verlagsgesellschaft Mbh & Company
ISBN:
Size: 44.16 MB
Format: PDF, Docs
Category : Political Science
Languages : en
Pages : 282
View: 2128


The contemporary electoral process is, in many ways, far more complex than it used to be. This book focuses on the growing involvement of non-party actors in the process of selecting candidates, as well as involvement during the campaign itself. These actors â?? interest groups, individual citizens, even certain political institutions â?? operate in the campaign environment independently of the parties and their candidates. They are not seeking to attain public office, nevertheless they interfere in the electoral process in growing numbers and with increasing intensity. For the most part, they seek to influence electoral outcomes to their advantage, and yet on occasions for less selfish reasons such as increasing the quality of the electoral process itself. Encompassing a broad range of countries â?? including several old democracies (the US, Germany, Britain, Norway, Denmark, Belgium, Israel, and others) and one new democracy (Romania) â?? and combining extensive surveys with detailed case studies of recent elections, the chapters in this volume take stock of this new feature in the contemporary electoral process, along with its origins, forms, and consequences.

Back to Top