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Global Political Campaigning

Global Political Campaigning PDF

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Author: Fritz Plasser
Publisher: Greenwood Publishing Group
ISBN: 9780275974640
Size: 69.15 MB
Format: PDF, ePub, Docs
Category : Political Science
Languages : en
Pages : 400
View: 3383


Plasser provides a comparative contextual analysis of recent changes of campaign practices from a worldwide perspective. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies.

Global Political Marketing

Global Political Marketing PDF

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Author: Jennifer Lees-Marshment
Publisher:
ISBN: 9780415500463
Size: 54.16 MB
Format: PDF, Docs
Category : Political Science
Languages : en
Pages : 302
View: 3826


There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members' input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Routledge Handbook Of Political Management

Routledge Handbook of Political Management PDF

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Author: Dennis W. Johnson
Publisher: Routledge
ISBN: 1135897492
Size: 26.20 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 656
View: 685


The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Posters Propaganda And Persuasion In Election Campaigns Around The World And Through History

Posters  Propaganda  and Persuasion in Election Campaigns Around the World and Through History PDF

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Author: Steven A. Seidman
Publisher: Peter Lang
ISBN: 9780820486161
Size: 73.80 MB
Format: PDF, ePub
Category : Political Science
Languages : en
Pages : 327
View: 6420


How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

The Internet And National Elections

The Internet and National Elections PDF

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Author: Randolph Kluver
Publisher: Routledge
ISBN: 1134114621
Size: 56.76 MB
Format: PDF, ePub
Category : Political Science
Languages : en
Pages : 304
View: 5432


This volume provides a comparative analysis of the use of the World Wide Web in countries around the world for political campaign purposes. Drawing upon a common conceptual framework - the ‘Web sphere,’ and a shared methodological approach called Web feature analysis - in order to examine how the Internet is used by a variety of political actors during periods of electoral activity. Research teams around the world conducted analyses in technologically advanced nations, as well as those with low Internet diffusion, and a variety of countries in the middle range of network penetration, and from a variety of political and cultural contexts. The book represents an important contribution towards gaining a cross-national understanding of the current and emerging impacts of the Internet on political practice. To that end, the contributors collect and analyze data related to the structure for political action and information provision. They examine twelve types of political actors engaged in elections, including candidates, parties, non-governmental organizations, government, media and individual citizens. Exploring the complex dynamics between politics, culture, and information technology at both the national and global levels, The Internet and National Elections will be of interest to students and researchers of political science, communication studies, international relations, media and Internet studies.

Global Political Marketing

Global Political Marketing PDF

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Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1135261393
Size: 71.60 MB
Format: PDF, ePub, Mobi
Category : Political Science
Languages : en
Pages : 320
View: 1474


There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Political Campaigning In The Information Age

Political Campaigning in the Information Age PDF

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Author: Solo, Ashu M. G.
Publisher: IGI Global
ISBN: 1466660635
Size: 15.42 MB
Format: PDF, ePub, Mobi
Category : Political Science
Languages : en
Pages : 359
View: 4939


Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.

Political Campaigning Elections And The Internet

Political Campaigning  Elections and the Internet PDF

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Author: Darren Lilleker
Publisher: Routledge
ISBN: 1136815295
Size: 16.11 MB
Format: PDF, ePub, Mobi
Category : Political Science
Languages : en
Pages : 202
View: 6445


The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates. Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.

Global Political Economy In The Information Age

Global Political Economy in the Information Age PDF

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Author: Gillian Youngs
Publisher: Routledge
ISBN: 113417490X
Size: 68.26 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 208
View: 1183


Introduction: 20th-21st century imaginings and realities Section 1: Time/Space Frameworks 1. States and Markets: understanding geospatial time 2. Virtual Realities: exploring sociospatiality 3. The Political Economy of Time: historical time, speed and mobility Section 2: Borders and Inequality 4. Transcendence and Communication 5. Inequality as Driver 6. Embedding Patriarchy: feminism and inequality in the Internet era Section 3: Technofutures and Power 7. Complex Hegemony in the 21st Century: power and inequality Conclusion

Election Campaigning In East And Southeast Asia

Election Campaigning in East and Southeast Asia PDF

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Author: Christian Schafferer
Publisher: Routledge
ISBN: 1351941232
Size: 46.48 MB
Format: PDF, ePub, Docs
Category : Political Science
Languages : en
Pages : 166
View: 3511


At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization. It sheds new light on the causes and consequences of the worldwide proliferation of US election campaigning and provides the academic world with previously unpublished material on the electoral strategies of Asian political parties.

Grassroots Campaigning

Grassroots Campaigning PDF

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Author: Rudolf Speth
Publisher: Springer-Verlag
ISBN: 3531188763
Size: 15.47 MB
Format: PDF, ePub, Mobi
Category : Political Science
Languages : de
Pages : 281
View: 7107


Grassroot-Campaigning ist ein neues Instrument für Politik, Wirtschaft und Organisationen, um Wähler, Kunden und Mitglieder auf andere Weise zu mobilisieren und zu binden. In diesem Buch werden alle Facetten des Grassroot-Campaigning dargestellt: Grundkonzepte und Stand der Forschung, die einzelnen Anwendungsbereiche und Instrumente, die Voraussetzungen und Probleme.

Negative Campaigning 2 0 Der Negativit Tstrend Im Us Pr Sidentschaftswahlkampf 2012 Im Web 2 0eine Quantitative Inhaltsanalyse Der Wahlkampfinhalte Im Microblogging Kanal Twitter

Negative Campaigning 2 0  Der Negativit  tstrend im US Pr  sidentschaftswahlkampf 2012 im Web 2 0Eine quantitative Inhaltsanalyse der Wahlkampfinhalte im Microblogging Kanal Twitter PDF

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Author: Julia Daschütz
Publisher: disserta Verlag
ISBN: 3954256789
Size: 34.71 MB
Format: PDF
Category : Political Science
Languages : de
Pages : 232
View: 1147


Twitter hat in den letzten Jahren in der politischen Kommunikation stark an Relevanz zugenommen. Negative Campaigning andererseits stellt einen fixen Bestandteil in der Tradition der US-Präsidentschaftswahlkämpfe dar. Das Forschungsinteresse war damit begründet, zu untersuchen, ob auch die Online-Kommunikation im Microblog Twitter vom Negativitätstrend beeinflusst war. Die hier vorliegende Studie hat untersucht, welchen Anteil Negative Campaigning im Microblogging Kanal Twitter im US-amerikanischen Präsidentschaftswahlkampf 2012 eingenommen hat. Ausgehend von US-amerikanischen und europäischen Studien, welche einen immensen Anstieg an Negativitätstendenzen in Wahlkämpfen, vor allem in TV-Spots, feststellten lag der Fokus dieser Untersuchung auf dem Online-Campaigning. Weiters wurde untersucht, ob Personalisierung- sowie Emotionalisierungstendenzen in der Online-Kommunikation der Präsidentschaftskandidaten Barack Obama und Mitt Romney festgestellt werden konnten.

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