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Brain Scam

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Author: Jonathan Harlen
Publisher: Allen & Unwin
ISBN: 1741153662
Size: 42.85 MB
Format: PDF, Kindle
Category : Juvenile Fiction
Languages : en
Pages : 204
View: 1932


The scene: An abandoned monastery with seven floors of dungeons and underground passageways. The cast: On one side - Professor Jocelyn Kreeb, child-hater; multiple henchmen with zappers; one fiendish invention, the Binoculator... And on the other - Toby Judge (OUR HERO) and family; a bunch of kids who need to be rescued from the gruesome punishments at Kreeb's Correct-a-torium. Hold on tight!This roller-coaster of a book will have you gasping breath and begging for more!

The Brain Scam

The Brain Scam PDF

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Author: Orygen Youth Health Research Centre
Publisher:
ISBN: 9780980554199
Size: 78.30 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages :
View: 7355


This graphic novel has been created as an awareness-raising resource for young people to learn more about Obsessive Compulsive Disorder (OCD) and helpseeking.

Brave New Brain

Brave New Brain PDF

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Author: Nancy C. Andreasen
Publisher: Oxford University Press, USA
ISBN: 0195145097
Size: 35.19 MB
Format: PDF, Mobi
Category : Medical
Languages : en
Pages : 368
View: 904


'...a lay reader, a medical student, or a generalist who wishes to update on current psychiatry will find much that is useful and inspiring in Brave New Brain' -BMJ'Andreasen has written a truly outstanding book. Brave New Brain informs, provokes thought, conveys the excitement of science, indicates why science matters, and considers both the achievements with respect to clinical application and the difficulties involved. Quite an achievement!' -Science'A very interesting, if not a little worrying, book... Andreasen and the topic manage to hold the reader's attention throughout.' -The Internet

The Brain Sell

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Author: David Lewis
Publisher: Hachette UK
ISBN: 1857889428
Size: 35.26 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 304
View: 5456


Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

Welcome To Your Brain

Welcome to Your Brain PDF

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Author: Sam Wang
Publisher: Random House
ISBN: 1407022180
Size: 11.20 MB
Format: PDF, Docs
Category : Science
Languages : en
Pages : 240
View: 6439


- When I drink, am I killing my brain cells? - Does cramming for an exam work? - Why can't you tickle yourself? - Can you improve your brain with video games? - Why is looking at a photograph harder than playing chess? Written with a light touch, but using hard science, Welcome to your Brain will answer all the questions you've ever had about how that amazing three pounds in your skull works - and how you can help it work better. Written by two top neuroscientists, they dispel all the myths (such as we only ever use 10% of our brains!), and show how understanding your brain can also be useful. Full of practical tips for improving your noggin, as well plenty of stories to amuse your friends, Welcome to your Brain will be the most accessible, and the most fascinating, book on your grey matter that you could ever hope to read.

Casting Light On The Dark Side Of Brain Imaging

Casting Light on the Dark Side of Brain Imaging PDF

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Author: Amir Raz
Publisher: Academic Press
ISBN: 0128163097
Size: 63.80 MB
Format: PDF, Docs
Category : Medical
Languages : en
Pages : 204
View: 2341


Most people find colorful brain scans highly compelling—and yet, many experts don’t. This discrepancy begs the question: What can we learn from neuroimaging? Is brain information useful in fields such as psychiatry, law, or education? How do neuroscientists create brain activation maps and why do we admire them? Casting Light on The Dark Side of Brain Imaging tackles these questions through a critical and constructive lens—separating fruitful science from misleading neuro-babble. In a breezy writing style accessible to a wide readership, experts from across the brain sciences offer their uncensored thoughts to help advance brain research and debunk the craze for reductionist, headline-grabbing neuroscience. This collection of short, enlightening essays is suitable for anyone interested in brain science, from students to professionals. Together, we take a hard look at the science behind brain imaging and outline why this technique remains promising despite its seldom-discussed shortcomings. Challenges the tendency toward neuro-reductionism Deconstructs hype through a critical yet constructive lens Unveils the nature of brain imaging data Explores emerging brain technologies and future directions Features a non-technical and accessible writing style

Brainwashed

Brainwashed PDF

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Author: Sally Satel
Publisher: Hachette UK
ISBN: 0465037860
Size: 43.66 MB
Format: PDF, ePub, Docs
Category : Science
Languages : en
Pages : 256
View: 5092


This provocative account of our obsession with neuroscience brilliantly illuminates what contemporary neuroscience and brain imaging can and cannot tell us about ourselves, providing a much-needed reminder about the many factors that make us who we are. What can't neuroscience tell us about ourselves? Since fMRI -- functional magnetic resonance imaging -- was introduced in the early 1990s, brain scans have been used to help politicians understand and manipulate voters, determine guilt in court cases, and make sense of everything from musical aptitude to romantic love. In Brainwashed, psychiatrist and AEI scholar Sally Satel and psychologist Scott O. Lilienfeld reveal how many of the real-world applications of human neuroscience gloss over its limitations and intricacies, at times obscuring -- rather than clarifying -- the myriad factors that shape our behavior and identities. Brain scans, Satel and Lilienfeld show, are useful but often ambiguous representations of a highly complex system. Each region of the brain participates in a host of experiences and interacts with other regions, so seeing one area light up on an fMRI in response to a stimulus doesn't automatically indicate a particular sensation or capture the higher cognitive functions that come from those interactions. The narrow focus on the brain's physical processes also assumes that our subjective experiences can be explained away by biology alone. As Satel and Lilienfeld explain, this "neurocentric" view of the mind risks undermining our most deeply held ideas about selfhood, free will, and personal responsibility, putting us at risk of making harmful mistakes, whether in the courtroom, interrogation room, or addiction treatment clinic. Although brain scans and other neurotechnologies have provided groundbreaking insights into the workings of the human brain, Brainwashed shows readers that the increasingly fashionable idea that they are the most important means of answering the enduring mysteries of psychology is misguided -- and potentially dangerous.

Rethinking Theories And Practices Of Imaging

Rethinking Theories and Practices of Imaging PDF

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Author: Timothy H. Engström
Publisher: Palgrave MacMillan
ISBN:
Size: 20.48 MB
Format: PDF, Kindle
Category : Art
Languages : en
Pages : 348
View: 5129


This is the first volume of its kind to analyze the impact that theories and practices of imaging have had on a variety of fields. It draws on an impressive range of philosophical approaches, from analytic, to pragmatic, to phenomenological -- concluding that imaging is developing a social and cultural impact comparable to language.

New Scientist

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Author:
Publisher:
ISBN:
Size: 48.11 MB
Format: PDF
Category : Science
Languages : en
Pages :
View: 4773



Brandweek

Brandweek PDF

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Author:
Publisher:
ISBN:
Size: 76.71 MB
Format: PDF
Category : Advertising
Languages : en
Pages :
View: 4381



Boys And Books

Boys and Books PDF

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Author: James Moloney
Publisher:
ISBN:
Size: 70.25 MB
Format: PDF, ePub
Category : Boys
Languages : en
Pages : 236
View: 4889


Declining literary standards for boys is an issue of widespread concern. This must-have book for parents of boys looks at why boys don't read and why they should! James Moloney explains the vital role of parents, particularly fathers, offering practical strategies on how to created reading environment for boys at home. The book also includes updated comprehensive lists of recommended reading.

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