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Apme Journalism Studies

APME Journalism Studies PDF

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Author:
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ISBN:
Size: 71.78 MB
Format: PDF, Kindle
Category : Newspaper editors
Languages : en
Pages :
View: 5827



Redaktionsmarketing

Redaktionsmarketing PDF

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Author: Harald Rau
Publisher: Springer-Verlag
ISBN: 3322907392
Size: 42.29 MB
Format: PDF, Mobi
Category : Social Science
Languages : de
Pages : 274
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Harald Rau analysiert die ökonomische Situation von Tageszeitungen und entwickelt die erforderlichen Strategien für erfolgreiche Marketinginitiativen.

Qualit T In Einer Konomie Der Publizistik

Qualit  t in einer   konomie der Publizistik PDF

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Author: Harald Rau
Publisher: Springer-Verlag
ISBN: 3531904159
Size: 24.31 MB
Format: PDF, Mobi
Category : Language Arts & Disciplines
Languages : de
Pages : 292
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Harald Rau generiert mit einer theoriezentrierten Diskussion journalistischer Qualität und einer Auseinandersetzung mit der Medien innewohnenden Meritorik einen neuen Qualitätsbegriff. Auf dieser Basis gelingt ihm eine Übertragung von in monetär-gewinnmaximierenden Realitäten erprobten Verfahren auf die Publizistik. Dies wird für die beiden Arbeitstechniken Marketing - mit einer publizistischen Erweiterung in Richtung des in den Vereinigten Staaten entwickelten Ansatzes "Total Community Coverage" - und Benchmarking beispielhaft vorgeführt.

New Serial Titles

New Serial Titles PDF

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Size: 22.31 MB
Format: PDF
Category : Periodicals
Languages : en
Pages :
View: 4565


A union list of serials commencing publication after Dec. 31, 1949.

Australian Studies In Journalism

Australian Studies in Journalism PDF

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Size: 74.24 MB
Format: PDF, ePub, Mobi
Category : Journalism
Languages : en
Pages :
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The Apme Red Book

The APME Red Book PDF

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Author: Associated Press Managing Editors Association
Publisher:
ISBN:
Size: 24.59 MB
Format: PDF, ePub
Category : Newspaper editors
Languages : en
Pages :
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Journalism Quarterly

Journalism Quarterly PDF

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Size: 79.93 MB
Format: PDF, ePub, Mobi
Category : Journalism
Languages : en
Pages :
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Includes section "Book reviews" and other bibliographical material.

The Gallagher Readership Survey

The Gallagher Readership Survey PDF

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Size: 74.46 MB
Format: PDF, Mobi
Category : American newspapers
Languages : en
Pages : 126
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Mass Media Education In Transition

Mass Media Education in Transition PDF

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Author: Thomas Dickson
Publisher: Routledge
ISBN: 1135674337
Size: 36.81 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 296
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Media educators have long been debating the nature and purpose of media education. Issues relating to new technologies and the changing state of the media industry are ongoing concerns, but some of the most difficult questions go to the actual structure of media education itself: Is it best represented as an integrated field? Should it merge with other communication subfields, or potentially split into several separate fields? Media practitioners complicate matters further by questioning the necessity for media education at all. The continued consideration of and reaction to these issues will have a significant effect on media-related education and its associated practices. In Mass Media Education in Transition, Thomas Dickson gives careful consideration to the state of media education and its future directions. He provides a history of mass media-related education as well as an overview of the major issues affecting media education at the end of the 20th century. He incorporates the visions of media education leaders as to the possible directions the field may take in the next century and includes in his discussion information that has been previously unknown or not readily available to media educators. This volume provides a broad view of the major issues affecting all aspects of media education: print and broadcast journalism, advertising, public relations, and media studies. It also offers detailed insights as to the possibilities that lie ahead as the field continues to develop--a new professionalism, or a return to a prior vision of media-related education, or possibly something quite different.

The Assassination Of President Kennedy

The Assassination of President Kennedy PDF

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Author: Dean C. Baker
Publisher:
ISBN:
Size: 36.74 MB
Format: PDF, Kindle
Category : Crime and the press
Languages : en
Pages : 100
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